Pushing Boundaries for Sublime Results
24 March 2016
Striking architecture, innovative new building products and a layout initiative that provides more investment flexibility than ever before, combined with an outstanding beach and riverside location that is close to the Perth rail network and less than one kilometre from Fremantle’s café strip. It is not surprising that M/Construction’s most recent apartment building project, Sublime, has received such strong market response.
Sublime is located on Lime Street in North Fremantle. It is inspired by the neighbouring ‘Dingo’ flourmill and creates a bold streetscape statement with vivid red sunscreens, intensified by a neutral colour scheme and modernist industrial feel.
In contrast to the building’s exterior, the interiors are understated with white cabinetry, walls and stone bench tops, against timber-look flooring and extensive glazing. All apartments are fitted with Bosch appliances and Rogerseller tapware.
Developed as a mixed-use complex by M/Construction’s parent company, M/Group, and designed by award-winning Architect, David Barr of David Barr Architect, in collaboration with Oldfield Knott Architects, the building features 12 one and two bedroom apartments with signature high ceilings, large balconies and quality fixtures.
An additional four ground floor studios, which had originally been earmarked for retail/commercial purposes, were recently subject to a landmark decision by the City of Fremantle to enable dual commercial/residential zoning through the introduction of an innovative ‘loose-fit’ installation that easily allows for conversion from a studio apartment to a shop and back, with little intervention.
According to M/Construction Director, Mr Michael Read, the duel function tenancies provide an affordable opportunity for people looking to live, invest or establish businesses in North Fremantle, and is one of many innovations that have been integrated into the construction of the Sublime apartments.
“M/Construction has a policy of new product research and testing. We pride ourselves on being proactive in identifying building efficiencies and offer expertise, material options and logistics, specific to the site,” he said.
“This approach was recently demonstrated with M/Construction’s appointment to construct two new staircases inside Perth Arena, the aim being to seamlessly integrate the new staircases with the existing building fabric and cause minimal disruption to the operation. We conducted a lot of research and identified a new product being used in Europe called “Jesmonite”, which is as strong as concrete but much lighter to enable manual lifting and installation without the need of a crane or use of heavy lifting equipment. The material was tinted to match the surrounding podium blue colour and fabricated off-site in moulds, which meant construction could be coordinated around the busy and changing schedule of international and local events happening every week.
“As a company, we are often called on to complete unique and diverse jobs or projects where attention to detail is paramount. Sublime and the Perth Arena staircases are certainly two of these projects.”
M/Construction was established in 2010 to specifically support a notable increase in demand for genuine design-construction integration and property customisation. It is part of the successful Perth property group, M/Group, which was born in the boutique apartment market and has since evolved into a highly effective vertically integrated organisation that maximises in-house expertise to effectively identify, procure, construct and market development opportunities.
M/Construction independently built repute through the completion of third party construction contracts before being engaged to undertake projects internally.
Today, all companies operating within the Group infrastructure intrinsically provide benefit to each other through input, experience and insights shared between company associates. Like its parent company, M/Construction is steered by design detail, quality and project control.
This focus has significantly contributed to M/Construction’s success, enabling it to stand out in the competitive building environment and tackle unusual projects, such as Sublime.
“Sublime features a unique mansard roof. This style of roofing is rare in Perth and required meticulous setting out, which impacted on joining trades and timelines. The project also used an Eastern States cladding material called “Maxline 340” that required specialised trades and made-to-order materials,” Mr Read continued.
“The building process required perseverance, long lead times and diligent coordination, but the outcome is impressive and the results speak for themselves.”
The sales success of Sublime has been unparalleled, with over 80% of the one and two bedroom apartments selling prior to completion, and strong interest for the four studios, yet to be released.
The Sublime boutique apartment project is valued at approximately $4million, and was completed on time and to budget.
This outcome is consistent with M/Construction’s experience in the apartment building market. The company works predominantly on mid size mixed-use multi-residential apartment projects ranging between $4million to $15million.
“Creating distinction in the competitive building sector is not easy. However, we are really proud of our capacity to look outside the square and work closely with our clients during the early stages of development to achieve excellent results,” Mr Read said.
“We have a great reputation in achieving quality building outcomes, and our growing portfolio of work supports our credentials. We were the recipients of the 2015 Master Builder Excellence in Construction Award for Best New Builder, and our success is further evidenced by the number of repeat clients who continue to entrust us with developments throughout Western Australia, and we always welcome the opportunity to be involved in new and interesting projects that set new benchmarks in design and construction.”
Sublime one and two-bedroom apartment are priced from $499,000, with the dual use studios scheduled for released at prices starting from $375,000.
For more information on purchasing one of these apartments please call 0432 660 066 or email firstname.lastname@example.org